He was born and raised in Dnipro. He had started working as a programmer at the age of 19. When he was 23 years old, he moved to Canada. There, after thorough research of the local market, he had launched his first startup.
At the age of 27, he returned to Ukraine and launched Reply, a B2B SaaS product. He had launched it at the global market, yet did it from Ukraine. Nowadays, Reply is among the world’s top 3 products in its category.
Choose the right idea. It’s the idea that is crucial for the possibility of your growth at all, and its speed. The idea is in the first place, and only after that – there goes the hard work.
Social marketing. How to use social networking algorithms to spread knowledge about your product.
Communicate with your customers. The most valuable business analytics at the start of your product – is simple communication with real clients.
How to build partnerships through integration and use this channel to attract the target audience.
Cold sales. Do not wait for customers to come to you, communicate your value to them yourself, and they will be grateful to you.
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