He is an Analyst and MarTech specialist in MacPaw, the IT product company. He works on developing solutions at the intersection of marketing, technology, and data.
He previously worked for LUN, where he was developing his own advertising system and automated marketing processes.
He began his career in the UAMASTER digital agency, where he was building marketing analytics systems for various types of business: ecommerce, saas, marketplace, media, etc. He is an author of several specialized Telegram channels: WebAnalytics and MarkeTech.
Data privacy is a hot topic that has been evolving for several years already. Browsers restrict the cookies, and in iOS, ads identifications are now available to developers only after the users agreed to that. All of this has an irreversible effect on the quality of the data you see in online advertising reports and in your own analytics systems.
This report is on what can be done now to adapt to these changes and minimize the negative impact on data accuracy.
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