June, 18, 2021 Kyiv, NSC "Olimpiyskyi", 55, Velyka Vasylkivska str.

Speakers

Andrii Andriushchenko

RAZOM GROUP
Chief Buying and Investments Officer

He is an experienced manager with an outstanding history in the field of marketing and advertising. Qualifications in marketing, digital strategy, integrated marketing, advertising, and e-commerce. Experienced business development specialist.

From 2003 to 2018 he held the position of General Director of Media, Marketing, and Digital at the Initiative Agency. Under the leadership of Andrii Andriushchenko, the Initiative began to successfully apply a global approach to culture branding in communications management and work with Ukrainian offices of Unilever, Mitsubishi Motors, Turkish Airlines, AXA, and others. He headed IPG Mediabrands Ukraine until 2020.

He successfully worked with brands Audi, Austrian Airlines, Coca-Cola, Colgate, DANONE, Dirol-Cadbury, Fujitsu, Indesit C, Kyivstar, L’Oreal, Mercedes, OTP Bank, Peugeot, Quick Step, Red Bull, Samsung, SUN InBev, Tchibo, Unilever, Varta, and others.

Education: Kyiv National University, Ernst & Young Business Academy, Ericson College (Systemic Managerial Coaching).

Future

15:20-15:40

Hyper-Tinder Era

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1. Tinder-marketing: an economy built on the first impression, when the consumer (or potential match) in a few seconds decides to continue communication with the brand or swipe it left.

2. A vivid virtual image that is destroyed by reality: like Photoshop in a photo, communication about a certain brand can contradict the real-life experience with it How to avoid this.

3. Hyper-Tinder Era: how to connect in one swipe the Brand with its Digital-avatar, and the real customer. We connect customers using, digital channels, because the digital world is where they live, meet, flirt, have fun and really buy everything (especially now) from products to insurance.