Call-center: +38 044 201 01 03
E-mail: info@iforum.ua
Anton Voroniuk
Webpromo
He is a development director at Webpromo. CEO of WebpromoExperts Academy.
12 years in internet marketing. Google certified agency trainer. He is an author of the bestseller “Actual Internet Marketing”.
Advertising and Promotion
14:40-15:00
How Google and Facebook automation kills manual targeting
- The future has already come or how Big Data and AI work in advertising;
- trends, audience, automation, attribution performed by Google and Facebook;
- 5 mistakes in automation.
Cases:
- Scaling campaigns for limited audiences: automating Facebook for large tour operators / Coral Travel.
- Automation capabilities for mobile application advertising / Ukrsibbank.
- Automation of trade campaigns. Shopping vs Smart Shopping / Lampa.ua.
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